Focused crawls are collections of frequently-updated webcrawl data from narrow (as opposed to broad or wide) web crawls, often focused on a single domain or subdomain.
EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was created by Matt Clarke.
What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing products and Facebook Ads.
This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways. You can provide different value propositions to different customer groups. Customer segments are usually determined on similarities, such as personal characteristics, preferences or behaviours that should correlate with the same behaviours that drive customer profitability.
Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer profitability is expected, along with a theoretical rational for these hypotheses and test the hypotheses. Multiple independent variables very tried to come up with some meaningful conclusions.
