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Author: Nikhil Sonawane

HomeArticles by: Nikhil Sonawane

Author: Nikhil Sonawane

HomeArticles by: Nikhil Sonawane
Why Marketing Automation Platforms Are Quietly Becoming Prediction Engines
MarTech

Why Marketing Automation Platforms Are Quietly Becoming Prediction Engines

Marketing automation used to mean rules: if a lead opens three emails, move them to the next nurture...

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MarTech

Marketing Attribution Is Breaking Down as AI Search Removes the Click

For twenty years, every attribution model, last-touch, multi-touch, time-decay, ran on the same underlying assumption: a user sees...

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Artificial Intelligence

Stravito Launches MCP Server to Put Consumer Evidence Inside Enterprise AI Tools

Stravito's MCP Server brings the market and consumer research enterprises own into the AI tools teams already use...

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HR Tech

Convera and JustLogin Partner to Simplify Cross-Border Payroll and Payments in Southeast Asia

SEATTLE, Wash. and LONDON, Sept. 21, 2026 /PRNewswire/ -- Convera, a global leader in commercial payments, and JustLogin,...

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Cybersecurity

Athena Agentic Appoints Brett Kelsey as Chief AI Officer to Drive Agentic Security Strategy

Athena Agentic has named cybersecurity veteran Brett Kelsey as its Chief AI Officer, tasking him with steering the...

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Artificial Intelligence

Medius Hires Maartje van Zadelhoff as Sales Director, Benelux

Seasoned SaaS sales leader brings 15+ years of regional expertise to drive AP automation growth across the Benelux market AMSTERDAM,...